Question 1

What is Benita AI Labs?

Accepted Answer

Benita AI Labs builds an AI-powered business decision platform for Amazon sellers. Instead of producing more reports and dashboards, our platform analyzes your Amazon data and gives you clear, prioritized recommendations — starting with PPC advertising. It was founded by experienced Amazon sellers who ran businesses across multiple marketplaces.

Question 2

What does "business decision platform" actually mean?

Accepted Answer

Most Amazon software shows you data — dashboards, reports, exports. A business decision platform goes one step further: it analyzes that data and tells you what to do about it. Benita produces specific, prioritized recommendations — which keywords to cut, where to move budget, what to fix first — and you approve or dismiss each one. The goal is fewer hours interpreting charts and better decisions, faster.

Question 3

Who is Benita for?

Accepted Answer

Small and medium Amazon brands, aggregators, agencies, and multi-marketplace sellers who want to improve profitability. If you spend meaningful money on Amazon advertising and are tired of tools that show you data without telling you what to do, Benita was built for you.

Question 4

Does the AI make changes to my account automatically?

Accepted Answer

Not by default. Every recommendation is reviewed before execution, so you remain in control while the system learns your business and builds a proven track record. As that track record grows, we are building toward letting you choose how much authority to delegate — from manual approval, to semi-automation for routine decisions, and eventually fully automated workflows within the guardrails you define. Automation will always be optional. You decide what the system can and cannot do, and every action stays transparent, auditable, and reversible.

Question 5

How is Benita different from other Amazon software tools?

Accepted Answer

Three ways. First, it was founded by people who ran Amazon businesses themselves, so it is built around real seller problems rather than feature checklists. Second, it is decision-first: instead of another dashboard, it produces prioritized recommendations you can act on. Third, it is seller-controlled: AI does the analysis, but you decide what happens in your account.

Question 6

What will Benita offer beyond PPC?

Accepted Answer

PPC Intelligence is Phase 1 of the platform, and four early-access tools are available today: Benita Inventory Alerts (low-stock, overstock, and days-of-supply risks), Benita Coupon Manager (Amazon coupons with less Seller Central work), Benita GST/HST Assistant (organizes sales and tax data for Canadian GST/HST returns), and Benita Account Health Intelligence (detects campaigns and ASINs suspended or deactivated for policy violations or other reasons). A fifth product line, Benita Pricing Intelligence (gradual price adjustments inside guardrails you set), is coming soon. Full Inventory Intelligence (forecasting, restock planning), Operations Intelligence (email and task automation), and an Executive Dashboard (whole-business visibility) are on our roadmap, all built on the same decision-first foundation.

Question 7

What does PPC Intelligence actually do?

Accepted Answer

PPC Intelligence continuously analyzes your Amazon advertising — campaigns, keywords, targets, placements, and budgets. It detects wasted spend, finds growth opportunities, and turns them into specific recommendations (bid changes, budget moves, new targets) ranked by expected impact. You review and approve each one before anything changes.

Question 8

What is ACOS and why does it matter?

Accepted Answer

ACOS (Advertising Cost of Sales) is the percentage of ad-attributed revenue you spend on advertising: ad spend divided by ad sales. Spending $250 on ads that generate $1,000 in ad sales is a 25% ACOS. It is the most common measure of Amazon ad efficiency — lower generally means more efficient — but the right ACOS depends on your margins and goals, such as launching a product versus harvesting profit.

Question 9

What is TACOS, and how is it different from ACOS?

Accepted Answer

TACOS (Total Advertising Cost of Sales) is ad spend divided by your total revenue — organic and ad-attributed together. While ACOS measures ad efficiency in isolation, TACOS shows how dependent your whole business is on advertising. A falling TACOS with stable sales usually means your organic position is strengthening — often the real goal of a PPC strategy.

Question 10

How do I reduce wasted Amazon ad spend?

Accepted Answer

Start by finding search terms that spend without converting, bids that are too high for their placement performance, and budget sitting in campaigns with poor returns. Doing this manually means auditing search-term reports every week — which is where most sellers run out of time. Benita's PPC Intelligence automates that detection and turns the findings into recommendations you can approve in minutes.

Question 11

How can I lower my ACOS without losing sales?

Accepted Answer

Cutting ACOS by lowering bids across the board usually costs you sales velocity. The better approach is selective: cut genuinely wasted spend, keep or increase investment in profitable targets, and reallocate budget between them. That is how Benita's recommendations are structured — reduction and growth actions side by side, so efficiency improves without starving your winners.

Question 12

How often does Benita analyze my advertising data?

Accepted Answer

Continuously. The platform watches performance around the clock rather than in weekly snapshots, so opportunities and problems surface when they happen. Every approved action's outcome also feeds back into the system, making future recommendations smarter.

Question 13

Do I need PPC experience to use Benita?

Accepted Answer

No. Recommendations are written in business terms — what the action is, why it matters, and its expected impact — so owners can make good decisions without being PPC specialists. Experienced PPC managers use Benita too: it replaces hours of analysis, not their judgment.

Question 14

Why do my Business Report sales and Transaction Report sales not match?

Accepted Answer

Both reports are correct — they measure different things. The Business Report records sales based on the order date, while the Unified Transaction Report records sales based on the financial posting date, which is usually when Amazon ships the order and records the financial transaction. If a customer orders on July 5 and Amazon ships on July 7, the sale appears in the Business Report on July 5 but in the Transaction Report on July 7 — so the same reporting period can show different sales totals.

Question 15

Which report should I trust — the Business Report or the Transaction Report?

Accepted Answer

It depends on what you are trying to measure. For business performance analysis — sales trends, conversion rates, units ordered, sessions and traffic, advertising effectiveness, TACOS — use the Business Report: it answers "What did customers order?" For financial analysis — actual product sales, refunds and returns, Amazon and FBA fees, reimbursements, adjustments, net proceeds — use the Unified Transaction Report: it answers "What financial activity actually occurred in my Amazon account?"

Question 16

Why is the difference between the two reports sometimes significant?

Accepted Answer

Several factors can widen the gap: orders placed near the end of a period may not ship until later; the Transaction Report includes refunds, returns, and other financial adjustments that do not appear in Business Report sales totals; orders can be placed but cancelled before shipment; Amazon may temporarily defer financial recognition of certain orders; and the two reports use different reporting logic, which can create temporary gaps between reported sales figures.

Question 17

Which report should I use to calculate TACOS?

Accepted Answer

Use the Business Report. Amazon's advertising reports are aligned with customer order activity, which makes the Business Report the best source for TACOS, conversion analysis, PPC performance measurement, and sales trend monitoring.

Question 18

Which report should I use to calculate profit?

Accepted Answer

Use the Unified Transaction Report. Profit calculations should be based on actual financial activity: Gross Profit = Product Sales − Amazon Fees − Advertising Spend − COGS − Shipping Costs − Import Duties. Because the Transaction Report reflects actual financial transactions, it provides a more accurate foundation for profit analysis.

Question 19

How do professional Amazon sellers use these two reports?

Accepted Answer

Most experienced sellers use both. The Business Report drives sales analysis, traffic analysis, conversion tracking, PPC management, and TACOS monitoring. The Unified Transaction Report drives profit calculations, financial reporting, cash flow analysis, accounting, and tax preparation. The most effective approach is not choosing one report over the other — it is understanding the purpose of each report and using them together.

Question 20

How is my data protected?

Accepted Answer

Your data is encrypted in transit and at rest, access is strictly limited, and we never sell or share your business data. We connect through Amazon's official APIs and only request the permissions the platform needs.

Question 21

How does Benita access my Amazon data?

Accepted Answer

Through Amazon's official APIs, authorized by you, with only the permissions the platform needs. You never share your Seller Central password with us, and the authorization is managed on Amazon's side.

Question 22

Do you sell or share my business data?

Accepted Answer

No. Your business data is used only to generate your recommendations. We do not sell it, share it with other sellers, or use it to compete with you.

Question 23

Can I disconnect my data at any time?

Accepted Answer

Yes. You can revoke Benita's API access at any time from your Amazon account, and you can request deletion of your data — see our Privacy Policy for details.

Question 24

How do I get started?

Accepted Answer

Request a demo through our contact page and tell us about your business. We'll walk you through the platform on your own use case. There's no obligation, and you'll get honest advice from people who have run Amazon businesses themselves.

Question 25

How much does Benita cost?

Accepted Answer

Pricing is tailored to the size of your business, so we share it during the demo rather than publishing one-size-fits-all tiers. There is no obligation attached to asking.

Question 26

Is there a demo or early access?

Accepted Answer

Yes — request a demo through the contact page and we'll walk the platform through your own use case. Early access arrangements are available for sellers who want to shape the roadmap with us.

Question 27

Which Amazon marketplaces do you support?

Accepted Answer

We work with sellers across major Amazon marketplaces including the United States, Canada, the United Kingdom, Europe, and Japan. Contact us with your specific marketplace mix and we'll confirm the details for your business.

Question 28

How long does setup take?

Accepted Answer

Setup is light: you authorize data access through Amazon's official APIs, the platform analyzes your account, and the first recommendations follow shortly after that initial analysis completes. There is no software to install and no account restructuring required to begin.

Question 29

Who founded Benita AI Labs?

Accepted Answer

Benita AI Labs was founded by Dr. Lin Wang, whose e-commerce roots go back to 2003. The founding team operated Amazon businesses across multiple marketplaces for years before building the platform — the product exists because they needed it themselves.

Question 30

Are you an agency? Will you manage my ads for me?

Accepted Answer

We're a software company, not an agency. Benita gives you (or your team, or your agency) the intelligence to make better decisions faster. Many agencies use decision-support tools like ours to serve their clients better.

Question 31

Why "Built by Amazon Sellers, for Amazon Sellers"?

Accepted Answer

Because it's literally true, and it drives every product decision. The team spent years using Amazon software that produced reports without answers. Benita is the system they wished existed: one that answers "what should I do next?" — and leaves the seller deciding how much of it to act on.

Question 32

Do you work with agencies or partners?

Accepted Answer

Yes. Agencies use decision-support tooling like Benita to serve their clients better, and we're open to strategic partnerships. Reach out through the contact page and tell us about your business.

Question 33

What languages is the website available in?

Accepted Answer

The website is currently in English. Japanese and Simplified Chinese versions are planned, reflecting the marketplaces many of our sellers operate in.

Frequently Asked Questions

The Platform

Amazon PPC & Advertising

Understanding Amazon Reports

Data & Security

Pricing & Getting Started

The Company

Ready to make better Amazon decisions?